Research Target Audience - Documentary
Statement of Intent
This is the statement of intent for our group. This is done by Rania
Audience
Our target audience is made up of young adults between the ages of 12 and 25. With the integration of both male and female beauty standards, we target both genders. Although the documentary is intended for a global audience, we will primarily target Western and Asian audiences. Students in high school and college are typically affected by this issue, which is why this video focuses on them. We think a simple, sincere approach would be welcomed by our audience.
Media Language
This documentary is intended for people who are interested in healthy living, exercise, cooking, and eating. The dramatic lighting, dramatic scene, ambient and tense music, as well as the narrative, which will bear the weight of our message that we want to transmit to people, are the genre norms we will portray.
Representation
We will speak for youth and young adults alike, students, and "beauty-involved industries" as role models as we raise awareness of this issue. The documentary will portray them in a way that discusses their contribution to the impact of the problem and how we continue in a cycle where these problems predominate because of the media they are exposed to.
Industry
The distribution of this work will take place on social media sites like YouTube and streaming services like Netflix. We may include new media into our promotional strategies by using Twitter and Instagram to generate interest in our documentary. Since we are primarily interested in students, we will use posters to spread awareness of our campaign across the school. We can ensure that our media output reaches as many viewers as possible by utilising social media.
Jean Baudrillard's Postmodernism Theory
Jean Baudrillard's Postmodernism Theory
Baudrillard argues we live in such a media saturated society that media images dominate and distort our perception of the world around us to the extent it’s become difficult to distinguish between media images and reality. There is no specific reality and that there can be multiple simultaneous realities. A form of rejection of Modernism. It also suggests that;
1. Everything we create is a copy of a copy
2. We are unable to distinguish between simulation and reality. (hyperreality)
3. Meaning implosion (Too many messages, all can’t be true. Audience can find any meaning they want to fit their own narrative/ideology)
Postmodern features:
- Intertextuality - the shaping of a text's meaning by another text
- Parody/Homage/Pastiche - a cinematic device that directly mimics the cinematography or scene work of another filmmaker
- Bricolage - a technique where works are constructed from various styles
- Irony - a literary technique where the full significance of a character's words or actions is clear to the audience but unknown to the character. It gives the viewer all the information and making the result of that information affect the character.
- Fragmented Narrative - non-linear storytelling. jumbled up story sequence challenging the reader to piece together the different components of the story to make sense of it.
- Self reflexivity - reminds audience that it's a movie. the character is aware of the story world (breaking the 4th wall)
- Common themes (what if, future of tech, human existence, consumerism)
- Loss of reality (surrealism)
Media Regulation past paper
1. Evaluate the benefits of media regulation.
Accurate and Reliable Information: Media regulation ensures that information disseminated to the public is accurate, reliable, and free from intentional misinformation or bias. By setting standards for fact-checking and responsible reporting, regulatory measures help maintain the integrity of news and prevent the spread of false information that can lead to societal confusion and discord.Protection of Vulnerable Audiences: Media regulation plays a crucial role in safeguarding vulnerable audiences, such as children, from harmful content. Regulations can establish appropriate content classifications, warning labels, and time slots to ensure that media content is suitable for different age groups and does not expose individuals to inappropriate or harmful material.
Ethical Journalism and Accountability: Regulatory frameworks encourage ethical journalism practices and hold media organizations accountable for their content. By enforcing guidelines on journalistic ethics, sourcing, and editorial integrity, media regulation helps build public trust in the media industry. This, in turn, enhances the credibility of media outlets and fosters a healthy media environment that serves the public interest.
Political and Ideological Influence: In certain cases, media regulation might be driven by political or ideological agendas rather than actually preventing harm. Governments or powerful interest groups could exploit regulatory measures to suppress dissent, control narratives, or restrict information that challenges their authority, even when the content in question might not necessarily cause immediate harm.
Unintended Consequences: Media regulation, while often intended to prevent harm, can sometimes have unintended consequences. For example, excessive regulation can stifle innovation, block diverse voices from entering the media world, or inadvertently lead to censorship of valid viewpoints. Striking the right balance between regulation and maintaining a dynamic and open media environment can be a challenge.
Global and Borderless Nature: The internet breaks the geographical boundaries, presenting regulatory challenges. Content produced in one jurisdiction can easily be accessed by audiences worldwide. This raises questions about whose laws and regulations should apply and how to enforce them across international boundaries. Conflicting legal standards and cultural norms further complicate the regulatory landscape, requiring international cooperation and coordination.
Evolving Technologies and Platforms: Rapid advancements in technology result in constantly evolving media formats and platforms. New technologies such as artificial intelligence, deepfakes, and algorithm-driven content recommendation systems introduce novel challenges. Regulators must continuously adapt their approaches to address emerging threats and ensure that regulations remain relevant and effective in the face of evolving digital tools.
Cultural and Societal Shifts: Media regulations are influenced by contemporary cultural and societal norms. Regulations may reflect changing attitudes toward issues like diversity, representation, and political correctness. Case Study: In 2020, the UK's Ofcom introduced new rules to prevent harmful stereotypes and improve representation in advertising. This move aligns with broader societal discussions on inclusivity and cultural sensitivity.
Digital Disinformation and Misinformation: Media regulation reflects the challenges posed by digital disinformation and misinformation in the modern era. Regulators must grapple with the spread of false information online and its potential impact on public discourse and democratic processes. Case Study: Germany's Network Enforcement Act (NetzDG) requires social media platforms to remove hate speech and fake news. This regulation exemplifies a response to the contemporary issue of online disinformation.
Preventing Harmful Content: Stricter regulation can help mitigate the spread of harmful content such as hate speech, fake news, and misinformation, which can negatively impact individuals and society at large.
Protecting Vulnerable Audiences: Regulations can shield vulnerable audiences, especially children, from inappropriate or harmful content that might not be suitable for their age.
Case Study: The UK's Broadcasting Code includes guidelines to protect minors from potentially harmful content, ensuring that television programs are suitable for younger viewers.
Reasons Against Stricter Media Regulation:
Freedom of Expression: Excessive regulation might impinge upon the right to freedom of expression, limiting diverse viewpoints and creative content.
Innovation and Creativity: Stricter regulation could stifle innovation and creativity in media, as content creators might feel constrained by rigid guidelines.
Case Study: The United States' First Amendment underscores the value of free speech, which has led to a more permissive media landscape compared to countries with more stringent regulations.
Balancing Act: Striking the Right Balance:
Protecting Public Interest: Stricter regulation can ensure that media outlets prioritize public interest over profit, which can help maintain accurate and reliable information.
Avoiding Overreach: Overregulation might inadvertently limit legitimate discourse and curtail journalistic freedom, hampering investigative reporting and critical analysis.
Case Study: The General Data Protection Regulation (GDPR) in the European Union aimed to protect individuals' privacy online, but it also posed challenges for media organizations to balance data protection with the need for journalistic freedom.
Adapting to Technological Changes: The rapid evolution of new media technologies, such as social media platforms, streaming services, and user-generated content, necessitates regulations that are tailored to the unique characteristics of these platforms.
Addressing Challenges of Digital Media: New media introduces challenges like online misinformation, algorithmic bias, and data privacy concerns, which may require innovative regulatory approaches to effectively safeguard users and maintain ethical standards.
Case Study: The European Union's Digital Services Act (DSA) and Digital Markets Act (DMA) propose new regulations to address issues related to online platforms, ensuring transparency, accountability, and fair competition.
Global Reach and Cross-Border Impact:
Harmonizing International Regulation: To address the cross-border impact of new media, there's a growing need for international cooperation to develop common regulatory principles that can be applied globally.
Case Study: The Global Network Initiative (GNI) is a collaborative effort involving technology companies, civil society organizations, investors, and academics to protect and advance freedom of expression and privacy rights in the digital age.
Balancing Innovation and Responsibility:
Promoting Responsible Innovation: New media platforms thrive on innovation, but regulations should ensure that this innovation is not at the expense of ethical considerations, public safety, or user well-being.
Dynamic Regulation: Regulations for new media should be flexible enough to adapt to ongoing technological advancements while upholding core principles of accountability, transparency, and user protection.
Case Study: The Content Moderation Transparency Reports published by major social media platforms, such as Facebook and Twitter, reflect efforts to balance innovation with the responsibility of addressing harmful content and user safety.
Media Regulation Discussion
1. Should media companies be in charge of regulating their own content, or should the government have a bigger role in this, and why?
Is it more appropriate for media firms to independently to regulate their own content as they know in-depth on their target audience. This allows them to tailor contents suit to their own preferences and sensibilities. This familiarity increases the likelihood of producing content that resonates with audiences while adhering to ethical and cultural norms. Secondly, media companies are more flexible and literate to on going trends. This flexibility leads into timely response to emerging issues and allows content to remain relevant and engaging to audiences. Allowing media companies to self-regulate can be seen as safeguarding the principle of freedom of expression. By allowing diverse voices to express themselves, it prevents undue government censorship which could delay the open exchange of ideas. The show called Friends where issued because of the same sex relationship behaviour where Chinese government decided to delete the footage of Joey Kissing Chandler. The fans were angried and released the hastag #friendscensorQuick Cut
Third Party Regulation (Dominion vs Fox News)
The 2020 US election creates a hotbed for several noteworthy controversy in the realm of media. A prime example of this phenomenon is the proliferation of misinformation and its major consequences, which could potentially be overseen by third-party company rather than relying on governmental regulator or corporations to regulate it. The highlight of the case on Dominion Voting Systems V. Fox lawsuit, where Dominion took legal action against Fox News, alleging defamation. Dominion asserted that Fox intentionally disseminated misleading narratives suggesting corruption and flawed voting systems, despite being aware of their inaccuracy. This misleading information was propagated through statements made by legal representatives of Donald Trump, notably Sidney Powell, who claimed on air that Dominion's voting machines played a role in election manipulation. Dominion sought recovery for the reputation damage caused by the erosion of trust in their systems, leading several states to discontinue their utilization on Dominion's voting machine. The lawsuit sought a staggering $1.6 billion in damages from Fox News.
During the legal proceedings, evidences are revealed during the discovery phase indicating that both Fox Executives and news anchors privately recognized the artificial nature of the narratives disseminated by Sidney Powell and Rudy Giuliani. However, once they publicly confirmed that the election had indeed been tampered with, this contradicted their beliefs and internal evidence. By May 2023, Fox and Dominion arrived at an out-of-court settlement amounting to $786 million. Fox chose this resolution to avoid potential adverse publicity from the trial, which could further damage their reputation and result in additional financial loss.
In comparison to platforms like social media, Fox News bears legal accountability for the content presented by their news anchor on its platform, as it does not benefit from the safeguards provided by Section 230 of US Law, a provision exclusively applicable to internet companies. Given the considerations surrounding freedom of speech, defamation, and the deliberate propagation of false information, it is crucial for individuals to be held answerable for their actions. This accountability is particularly pivotal when media organizations enable the dissemination of misinformation that contradicts their own beliefs, as was evident in the case of Fox News.
Development - Documentary
*Before creating this blog post me and my team created a google docs where we shared any changes, ideas and the schedule for filming and editing*
Nadine - https://nadinedivamudjeshty.blogspot.com/
Rania - https://raniasurimulyadi.blogspot.com
Satria - https://satriamediastudies.blogspot.com/
Title Ideas:
Breaking the Chains
Unveiling the Struggles
Breaking the Strings
Beneath the Skin: Beyond Eating Disorder
When Scales go Up
Fighting Shadows
Off the scales
Beneath the Scale
WTF (Where’s the Food):
(Watch the Food)
(What The Food?!!!) <33333
We decided to change the title of our documentary from "What The Food" to "Diet or Die" because the previous title sounded more suitable for a food documentary than a health one. "Diet or Die" is more suitable for our documentary videos and related to our video content about eating disorders which are very closely related to diets.
Scenes structure Idea
1st Scenes Structure:
For Your Information - Sharing resources for victim to visit
Role Model Montage -
Statistics and Facts - statistics and facts to highlight the seriousness of the issue.
Personal Stories - Interview victim
Expert Insight - Interview
2nd Scenes Structure:
For Your Information - Sharing resources for victim to visit
Statistics and Facts
Expert Insight - Interview
Societal Pressures - Examine the influence of societal standards of beauty, media portrayals, and cultural expectations on body image and self-esteem.
Breaking Taboos - Explore the stigma surrounding eating disorders and the hurdles individuals face in seeking help.
Synopsis:
"What The Food (WTF); Breaking The Strings" is a powerful and emotional documentary that delves deep into the lives of individuals who have battled and triumphed over eating disorders. The film aims to shed light on the harsh realities of these disorders, while also offering hope, inspiration, and guidance to those who may be struggling.
Thumbnail Research:
In this screenshot that i took from Netflix with a search title of “Health” consist of many different documentary series the related to health such as food and of course health. I chose this selection because they are the same as my sub genre. The genre conventions I can see are images of food, the human body, often medical equipment. I think I will subvert it because they seem a little repetitive. I want something that will stand out. I really like the idea of the first documentary in the top left “WHAT THE HEALTH” i really like the concept of the thumbnail of documentary bringing a phrase that people often use as we know the phrase “what the” is a very common phrase that many people use to curse or when they are in shock of something with this concept of thumbnail in the documentary it is very catching when people hear of this phrase. The font that are used in the thumbnail are very simple and all are on caps lock, with all upper case form makes the phrase more serious. The fact that they put a burger patty in the back enhances the meaning of this documentary series and allowing audience to know what are they trying to present to them. The documentary series in the fifth row and two down “mind your manners” i think doesn’t really support or show the topic health from both the title and background and i think it lacks of meaning that support their topic, beside that it also lacks of color for the thumbnail it only have white and black for the color on the other hand “WHAT THE HEALTH” has a lot of color which makes them more pleasant to see and not boring to see.
I really like this picture of a puppet propaganda the way i can relate this picture with the topic of my documentary series is that we make it look like eating disorder are the hand that control people, in fact the hands plays a role of how the person will act and the stickman person below the hands present a role as they are the puppet that are getting control by the hand same goes as our topic eating disorder that can control how people eat and act in the future and eating disorder will create a big impact on the human society and youth
Thumbnail Development:
This picture above is Rania's idea of thumbnail research she drew it on paper, because she doesn't have her ipad with her she left it at home. In her drawing consist of idea of thumbnails that are later going to be an idea for our final thumbnail in the future, beside that there are also font idea on the bottom to give more ideas for our title font. I think the one with
This picture above Satria's my drawing that contains his idea of thumbnail research he drew using information that he consume from the internet and social media. These drawings above he got the idea from Netflix(Netflix is an American subscription video on-demand over-the-top streaming service owned and operated by Netflix, Inc) the documentary series he use as an idea are "the bleeding edge" and "dont f*** with cats" with this two documentary series allows him to gain ideas for my thumbnail in my documentary series in the future. Down on the bottom are examples of font ideas that he can think without using the internet.
List of people we will interview + questions:
Ms. Anita (counsellor)
Summary about eating disorder (what is eating disorder, how does it affect the mental health and what caused eating disorder)
Do you think eating problems affect our youth?
Mr. Bram (biology teacher)
How does eating disorder affect our health/body? (including what diseases caused, which organ get affected)
Muti (student - model)
As a model, how do you manage your diet?
Have you ever felt stressed/depressed when you’re eating? How does “food/eating” pressure you?
Alden (student)
How do you maintain your diet in order to gain and maintain muscle mass? (keep the fat low but still gain muscle)
Have you ever felt insecure seeing men on social media?
Filming schedule:
Monday (28/08 ‘23) — Muti & Mr. Bram
Tuesday (28/08 ‘23) — Alden/Hanly & Ms. Anita
Monday, 28 August: Interview
Tuesday 29 August: Interview
Wednesday, 30 August: Voiceover/narration
Thursday, 31 August: Start editing
Voiceover script
Intro - insert Ms. Anita, Mr Bram quick cut
(If you’re dealing with an eating disorder and need someone to talk to, theNational Eating Disorders Association helpline is 1-800-931-2237; for 24/7 crisis support, text “NEDA” to 741741.)
When researchers followed a group of 496 adolescent girls for 8 years, until they were 20, they found:
5.2% of the girls met criteria for DSM5 anorexia, bulimia, or binge eating disorder.
When the researchers included nonspecific eating disorder symptoms, a total of 13.2% of the girls had suffered from a DSM-5 eating disorder by age 20.
Source: Stice E, Marti CN, Shaw H, and Jaconis M. (2010). An 8-year longitudinal study of the natural history of threshold, subthreshold, and partial eating disorders from a community sample of adolescents. Journal of Abnormal Psychology, 118(3):587-97. doi: 10.1037/a001648
In contrast to American media, which appears to be increasingly supportive of the body positivity movement but still glorifying thin, idealised bodies, K-pop culture is a welcome shift for some fans who struggle with eating disorders. The thin-centric ethos of the K-pop business is openly displayed. A survey found that South Koreans had the biggest preference for skinny people over people who are overweight out of people from 71 other countries. In fact, it is entirely transparent about the strict beauty standards, especially how bodies are viewed as ideal in South Korea.
(Role model montage) Even though a number of idols have opened up about getting treatment for eating disorders, such as singer IU, who demonstrated in 2013 that she had been on a severe crash diet, igniting the "IU diet challenge," and then revealed in a 2014 talk show appearance which her method had gotten treatment for bulimia, K-pop culture as a whole glorifies extremely restrictive eating habits.
Particularly typical eating disorder diagnoses for males is binge eating disorder (BED). Although people with BED exhibit bingeing behaviours similar to those seen in bulimia nervosa, they refrain from participating in compensatory behaviours following bingeing. 40% of those with BED diagnoses are men, while 36% of men and boys experience BED. -> source: Unknown (2021). Men and eating disorders. National Eating Disorders Association. Retrieved from https://www.nationaleatingdisorders.org/men-eating-disorders.
(Kpop dance montage) The media and K-pop idols frequently portray Korean beauty standards as emphasising certain physical characteristics including slimness, fair skin, and particular facial features. These norms may contribute to concerns with self-esteem and body dissatisfaction, which in turn may have an impact on the emergence of eating disorders. It's crucial to understand that eating disorders can be caused by a variety of variables, including heredity, psychological issues, and social pressures that go beyond aesthetic standards. While Korean beauty standards may have an impact, treating eating disorders calls for a multifaceted strategy that takes into account each person's unique circumstances and mental health issues.
(Mutiara Montage Fashion Show) Much research has documented the extent to which seeing images of these ultra-thin models contributes to body image struggles or eating disorder symptoms in women.
Tragically, many eating disorders cause people to feel out of control and become fixated on food, their bodies, their weight, and their ability to lose weight. Many people who are battling eating disorders weigh themselves several times each day, and they punish themselves based on the results. This preoccupation frequently centres on the scale.
(Alden gym montage) Men frequently feel pressured by society to live up to these standards in order to feel attractive, and as a result, many choose to undergo procedures like excessive dieting, genital enlargement, radical exercise regimes, skin whitening, tanning, and other surgical changes to their bodies.
Conclusion/outro;
As a result, both males and girls experience the condition in different ways, and this video aims to clarify the various aspects of eating disorders in relation to beauty standards. Not just the negative impacts but also the individuals afflicted by eating disorders should be investigated and studied.
Storyboard
(Credits: Rania)
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Thumbnail
(Credits : Rania)
TikTok case study (Government Regulation)
History
TikTok (2018):
TikTok was released to the US in 2018, attracts more than 1 billion daily users. TikTok has become global, and therefore, is available in 40 languages.
Douyin (2016):
Douyin, the original version of TikTok based in China released back in 2016,owned by ByteDance with approximately 500 million daily users (in China).
Regulations
TikTok (2018):
TikTok has no regulations with optional parental restrictions
Douyin (2016):
As for children under 14 years old, a few of the regulations include:
-The app is locked from 10pm-6am
-Only 40 minutes per day
-Promoted videos by the algorithm: science experiments, museum exhibits, patriotism and culture videos, education and PE lessons
What are the difficulties of regulating media in the digital age?
TikTok and Douyin are social media streaming platforms each tailored differently. Douyin is exclusively available in China, whereas TikTok is for those in the US and international users. Regulations in these platforms got stricter in order to protect their users from potential harmful content.
Douyin's freedom of speech is limited, as we can say, that children under 14 are restricted to use the app freely, specifically that Douyin will be locked from 10pm-6am, with only a maximum time limit of 40 minutes per day, and only educational videos are shown to them (e.g. science experiments, museum exhibits, patriotism and culture, PE lessons). However, TikTok has zero regulations over its users
Self Regulation (US Law Section 230)
The US Law Section 230 states that a media platform is not held responsible for the publicly generated content on its site.
Kyrie Irving
Kyrie Irving made a reckless decision by posted a link on deeply offensive antisemitic rhetoric beliefs, including denying that the holocaust ever happened. The nets created the statement that during the media appearance, Irving Failed to declare that he has no antisemitic belief. Irving's nonsense was happened strictly on twitter but he also got banned on Instagram without a concrete explanation. This will potential impact on users and various online community decision in sharing either their posts or tweets. On the other hand, this would have a positive impact on the online community to lessen antisemitism and religious bias crimes against the Jews.
Glossary
Component 3 - Final Piece
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