Publishers:
Voque: Hyea W Kang
The media has an important but complicated relationship with identities. There are many different and conflicting media messages that people can use to reflect on their identity and expressions, even in traditional media. People in the modern world are expected to make decisions about their identity and lifestyle. We can see this in the example of the success of “folk feminism” and the increased representation of diverse sexualities has created a
world in which the meaning of gender, sexuality and identity is becoming ever more open.
The intended audience is young women and girls, who are likely to be influenced by what they witness in the media - they are still searching for their own identity at their young age -, and how the media represents them, in this case, young women. For instance, a women’s magazine, as seen in all the examples above, could influence how a young woman’s mindset would change and develop, resulting in an unrealistic and unachievable beauty standard for young women nowadays. This could have a great impact on young women’s identities, simply through the power of media.
How has the identity been constructed?
Kim Jisoo and Bae Suzy become symbolizes women power, independent and sassy girl. This identities are shown by the outfit they wear,
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