1. How does your product use or challenge conventions and how does it represent social groups or issues?
Conventions are the desired things that audiences expect to see in the media product. Before making the poster I did a detailed research to find out my generic conventions. Our podcast is based on our research through our self report. The first convention we used is . We use hard drop beat jingle in the introduction to triggers audience physiological condition. Our podcast represents the typical stereotypes and stigma by the songs we played based on the data from the Tik Tok on most used songs in majority user's contents. Furthermore, our radio show embraces conventions by using songs that are popular in the current time. Hit charting songs that resonate deeply with most teenagers worldwide are played in our radio show, similar to a lot of other radio shows of similar genre, as to attract an audience, we must use what said audience enjoys to reel them in. In this case being music from artists and bands like The Arctic Monkeys, Childish Gambino, The Neighborhood, Etc. Furthermore, we conformed to norms in the industry by speaking English as to expand the reach of our radio show to more people. The presenter's personality are easy going, talkative and sharing positive vibes. The presenters are also the popular school teenager where this will make audiences will be attracted to the show. This is based on gratification theory - surveilliance where people are curious about their perspective and they will be interested in knowing their comments for an additional information. Furthermore, our radio show consists of 2 male, 16 year old, Indonesian hosts. This is representative of the high school student audience and also the male and Indonesian audience. We did this as representation theory believes that audiences will be more inclined to consume media where they feel represented. However, it may not be as attractive to females as they may rather want to listen to a radio show which utilizes female hosts instead, as they may find it more appealing/relatable. Additionally, when it comes to socio-economic status, i believe people of lower socio-economic background/people in the lower class may not be attracted to listen to our radio show. This is because our school is a private, international school which has a tuition fee high above the Indonesian average. This means that people of the lower class may not be so interested in listening about the lives of teenage high school students that to them may be "our of touch". Thus, I believe that our radio show represents and appeals to mainly people of the upper-middle to higher class. (credit to Maxi)2. How does your product engage with audiences and how would it be distributed as a real media text?
I believe our radio show would be a perfect pick to be aired by our schools broadcasting department. This is because our target audience is incredibly niche, as only students from our school would understand the gossip or even the news that's currently happening. To put it simply, people from other schools, cities, countries, etc, would most likely be confused/not be interested in the affairs of people that they do not care about. Thus, I believe our radio show would best be broadcasted in our school. Our radio would best be played in the afternoon after students had finished their classes/lessons as to give them an opportunity to relax and cool down after a long day and be entertained. Other than being broadcasted by school however, we could also incorporate forms of new media like YouTube. This meaning that we could upload the radio segment/show to YouTube so that the audience can re-listen to the show if they missed it, or just whenever they please.
As mentioned previously, our radio show targets and appeals to the demographic of teenage high school students (aged 15-18 primarily) and may appeal to any gender. This is mainly due to our gossip segment that will most likely be enjoyed by people of that age range, as adults may not be as interested in listening to gossip and rumors as they have their own lives to deal with and do not have the time to waste by listening to teen gossip. However, when it comes to race and ethnicity, we most likely appeal to Indonesians specifically, instead of people outside of the country, as events discussed will mainly consist of events happening in Indonesia.
Furthermore, our radio show consists of 2 male, 16 year old, Indonesian hosts. This is representative of the high school student audience and also the male and Indonesian audience. We did this as representation theory believes that audiences will be more inclined to consume media where they feel represented. However, it may not be as attractive to females as they may rather want to listen to a radio show which utilizes female hosts instead, as they may find it more appealing/relatable. Additionally, when it comes to socio-economic status, i believe people of lower socio-economic background/people in the lower class may not be attracted to listen to our radio show. This is because our school is a private, international school which has a tuition fee high above the Indonesian average. This means that people of the lower class may not be so interested in listening about the lives of teenage high school students that to them may be "our of touch". Thus, I believe that our radio show represents and appeals to mainly people of the upper-middle to higher class.
From Katz’s and Blumer’s Usage and Gratification Theory (UGT), I would state that this radio show falls under the category of "diversion", "surveillance" and "social relationships", as audiences are most likely tune into and listen to the radio for leisure/to be entertained. This is achieved by the gossip segment of our radio show, as well as the music we play as people listen to gossip about others as a form of excitement, and music also serves as a form of diversion from everyday life for most people. However, at the same time people may also want to know about current affairs and want to be kept in the loop of things, thus it may also fall under the surveillance category, as our news segment and gossip segment allow our listeners to keep up with what's going on at school. Additionally, uploading the radio show to YouTube also allows audiences to leave comments, share it to their friends, and more, which may enhance their social relationships, adding yet another reason for audiences to consume our radio show. (creds to Maxi)
3. How did your production skills develop throughout this project?
I would definitely say that my production skills have developed throughout the course. This is because I have learned how to manage and work with new software such as Audacity, and Adobe Illustrator. Also, I feel as though I have become more confident with software such as Illustrator as I now know how to complete other changes in the application like copying a section from one area of the image to then pasting over onto another, which I had to use in developing our podcast logo. Illustrator has extremely numerous features for image editing software. Some of its powerful tools like photo gradient curve and rendering allow me to not only adjust brightness in pictures but also add special effects. Audacity I also learned about how to manipulate the podcast tools such as the mixer and I am confident that my knowledge about the podcast production have improved. The microphone was the main tool to record the presenters conversation. Premier pro also has extremely countless useful features where you can manipulate every scene even the audio as you wish. For this project I only focuses on the audio timeline since this is a podcast project and Premier pro is the software that I master the most. I had problem in using others software such as Audacity as I would have to adapt into their UX/UI design.
4. How did you integrate technologies – software, hardware, and online – in this project?
For our project, I used a lot of different software. One of the main software that premier pro on manipulating and developing the audio so the podcast will be easy hearing. To create the radio show my team and I used various different software's and hardware's to develop a well furbished final product. To record Timo and Maxi's lines, They used their studios at home, using a Scarlett 2i2 Studio Mic and BM800 Condenser Microphone respectively. Then they entered a Discord call (discord is an online application that allows you to chat, call, and videocall with others, similar to Skype), in which Timo recorded our lines using the OBS recording software. He then uploaded all recordings to a google drive where Maxi downloaded them and put them into Adobe Premiere Pro, where I edited all the recordings together. I was able to download the songs used from a website called soundlouder.com which allowed to download songs from the Spotify app to mp3 files. The jingles were made by Satria using the application Bandlab, using recordings made from his phone. While I created the logo using Adobe Photoshop. All in all, I feel like technology has helped us greatly in creating our project as editing, recording, and sharing files and ideas had become far easier. Using discord helped us especially the presenter Maxi and Timo as we did not have to meet at a location to record, as we could just do it online. Adobe Premiere Pro also helped in editing as it streamlined the process and made everything very simple, compared to if I had to use other editing software's.
As mentioned previously, our radio show targets and appeals to the demographic of teenage high school students (aged 15-18 primarily) and may appeal to any gender. This is mainly due to our gossip segment that will most likely be enjoyed by people of that age range, as adults may not be as interested in listening to gossip and rumors as they have their own lives to deal with and do not have the time to waste by listening to teen gossip. However, when it comes to race and ethnicity, we most likely appeal to Indonesians specifically, instead of people outside of the country, as events discussed will mainly consist of events happening in Indonesia.
Furthermore, our radio show consists of 2 male, 16 year old, Indonesian hosts. This is representative of the high school student audience and also the male and Indonesian audience. We did this as representation theory believes that audiences will be more inclined to consume media where they feel represented. However, it may not be as attractive to females as they may rather want to listen to a radio show which utilizes female hosts instead, as they may find it more appealing/relatable. Additionally, when it comes to socio-economic status, i believe people of lower socio-economic background/people in the lower class may not be attracted to listen to our radio show. This is because our school is a private, international school which has a tuition fee high above the Indonesian average. This means that people of the lower class may not be so interested in listening about the lives of teenage high school students that to them may be "our of touch". Thus, I believe that our radio show represents and appeals to mainly people of the upper-middle to higher class.
From Katz’s and Blumer’s Usage and Gratification Theory (UGT), I would state that this radio show falls under the category of "diversion", "surveillance" and "social relationships", as audiences are most likely tune into and listen to the radio for leisure/to be entertained. This is achieved by the gossip segment of our radio show, as well as the music we play as people listen to gossip about others as a form of excitement, and music also serves as a form of diversion from everyday life for most people. However, at the same time people may also want to know about current affairs and want to be kept in the loop of things, thus it may also fall under the surveillance category, as our news segment and gossip segment allow our listeners to keep up with what's going on at school. Additionally, uploading the radio show to YouTube also allows audiences to leave comments, share it to their friends, and more, which may enhance their social relationships, adding yet another reason for audiences to consume our radio show. (creds to Maxi)
3. How did your production skills develop throughout this project?
I would definitely say that my production skills have developed throughout the course. This is because I have learned how to manage and work with new software such as Audacity, and Adobe Illustrator. Also, I feel as though I have become more confident with software such as Illustrator as I now know how to complete other changes in the application like copying a section from one area of the image to then pasting over onto another, which I had to use in developing our podcast logo. Illustrator has extremely numerous features for image editing software. Some of its powerful tools like photo gradient curve and rendering allow me to not only adjust brightness in pictures but also add special effects. Audacity I also learned about how to manipulate the podcast tools such as the mixer and I am confident that my knowledge about the podcast production have improved. The microphone was the main tool to record the presenters conversation. Premier pro also has extremely countless useful features where you can manipulate every scene even the audio as you wish. For this project I only focuses on the audio timeline since this is a podcast project and Premier pro is the software that I master the most. I had problem in using others software such as Audacity as I would have to adapt into their UX/UI design.
4. How did you integrate technologies – software, hardware, and online – in this project?
For our project, I used a lot of different software. One of the main software that premier pro on manipulating and developing the audio so the podcast will be easy hearing. To create the radio show my team and I used various different software's and hardware's to develop a well furbished final product. To record Timo and Maxi's lines, They used their studios at home, using a Scarlett 2i2 Studio Mic and BM800 Condenser Microphone respectively. Then they entered a Discord call (discord is an online application that allows you to chat, call, and videocall with others, similar to Skype), in which Timo recorded our lines using the OBS recording software. He then uploaded all recordings to a google drive where Maxi downloaded them and put them into Adobe Premiere Pro, where I edited all the recordings together. I was able to download the songs used from a website called soundlouder.com which allowed to download songs from the Spotify app to mp3 files. The jingles were made by Satria using the application Bandlab, using recordings made from his phone. While I created the logo using Adobe Photoshop. All in all, I feel like technology has helped us greatly in creating our project as editing, recording, and sharing files and ideas had become far easier. Using discord helped us especially the presenter Maxi and Timo as we did not have to meet at a location to record, as we could just do it online. Adobe Premiere Pro also helped in editing as it streamlined the process and made everything very simple, compared to if I had to use other editing software's.
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