Explain What you think is the most significant change in the media in recent years
Distribution and Audience
Media Institution are using AI to enhance content distribution through learning audience behaviour where this algorithm by AI will generate a personalised recommendation for audience
This increases efficiency by optimising that users are more likely to consume the contents as the algorithm learns from audience data where the algorithm is making sure that the content recommendation is relevant to the audience. AI plays a pivotal role on AI can serve and engage media with consumers
Netflix uses AI to create personalised content suggestion for audience hence this lead to audience are staying in using the services as the content is always relevant to them to be consumed
(Content Bubbles) By recommendation system for distribution this can lead to limited exposure to diverse point of view and preventing audiences from new ideas and ideologies
During the Hamas vs Israel conflict the media brings this conflict which results in the audience picking a side between Israel and Palestine. If audience sided with Palestine and if they see pro Israel content, audience are likely to reject the idea of the content itself and vice versa
Film Production
AI has help movie director to gain ideas for their movie which allows them to expand their movie storyline even further which makes movies storyline
Helps director by giving them script for their movies
Gives ideas for storyboard and allows AI to generate a storyboard by translating based on the script; this may help the movie director to be efficient with their time management.
Directors will be less creative due to them only depending on AI instead of their own creativity. This may impact the audience by getting bored with AI generated movies and ideas.
Increase in animated movie by using CGI to increase the quality of the animation example of a movie “The Lion King” 2019
Marketing trends and distribution strategy are assisted by AI by analysing market trends and audiences behaviour.
Automation and Social Implications
Automation content generation can be used to manipulate public opinion, produce deep fake videos, or generate fake reviews and opinions. These instances of media manipulation can have far-reaching societal consequences such as impacting public trust issues in media and institutions.
This has created a mythic on shaping how society consumes information and engages with the media. AI algorithms influence what people see, read, and watch, which can have a profound impact on shaping public opinion and cultural norms.
During the pre election of Indonesian Presidential the candidate Ganjar has always been seen in a positive way and negative way at the same time as AI can manipulate the interviews of each presidential candidate and shape it to look unpleasing to audiences
Cultivation Theory - George Gebner
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