Component 3 - Social Media Research

 This blog includes the social media research for component 3. 

Credit: Nadine 

BLACKPINK

BLACKPINK's Instagram page is a masterclass in visual aesthetics and strategic curation. The arrangement of each post reflects a meticulous attention to detail, with a harmonious blend of vibrant colors and a consistent visual theme that resonates with the group's energetic and stylish image. The use of striking visuals, whether from performances, photoshoots, or behind-the-scenes moments, keeps the content dynamic and engaging. The clever mix of promotional material, casual snapshots, and fan interactions creates a well-rounded narrative that resonates with the diverse interests of their global audience. The inclusion of relevant information, such as release dates and announcements, ensures fans stay informed while maintaining the allure of exclusivity. Overall, BLACKPINK's Instagram page is not only a platform for promotion but a carefully curated visual journey that captivates and connects with fans on a personal level.

It's a brilliant strategy to position your MV teaser video prominently in the center of your social media feed, flanked by the release schedule on either side. This not only creates a visually striking and cohesive layout but also effectively captures the audience's attention even before they delve into the specific content. By utilizing this arrangement, we're enhancing the anticipation and ensuring that followers immediately encounter key information about the upcoming release. The symmetry and balance of the layout contribute to a clean and organized aesthetic, making it easy for your audience to navigate and engage with the content. Following BLACKPINK's lead in this approach demonstrates a thoughtful consideration of visual storytelling, allowing your social media presence to convey information effectively while maintaining an appealing and professional appearance.

Positioning our digipack post in the center of your social media feed, surrounded by MV-related photos on the right and left, is a smart and visually cohesive approach. This layout not only ensures a clean and organized aesthetic but also creates a narrative flow for your audience. By featuring MV-related content on both sides of the digipack announcement, you are providing context and building anticipation for the overall release. This strategy encourages followers to engage with your content holistically, enhancing their experience as they navigate through your feed. It also allows you to maintain a thematic consistency, reinforcing the connection between the MV and the accompanying physical release. Just like BLACKPINK's effective use of visual storytelling, this approach can effectively capture your audience's attention and create a compelling and immersive social media experience.


BTS

We are considering the concept of sharing multiple photos derived from photoshoots featuring our artists, aligning with the themes of our songs and music videos. This approach, similar to BTS's strategy in promoting a solo track, intends to provide a visual narrative that reflects our artists' image and the essence of our songs. The objective is to offer the audience a glimpse into the visual aesthetics of our music videos, allowing them to anticipate and connect with the themes portrayed.

KESHI

We've observed that Keshi's social media posts, while not as meticulously organized as those of BTS or BLACKPINK, uniquely capture his persona as both a celebrity and an everyday individual. We are considering adopting a similar approach for our social media pages to enhance the connection between our artists and the audience. Our goal is to maintain authenticity, showcasing a genuine and relatable side of our artists.

In addition to embracing a more casual and personal aesthetic, we aim to incorporate a consistent color palette that resonates with the themes of our songs and music videos. This intentional use of colors not only aligns with the artistic vision of our content but also contributes to shaping the desired image for our artists.

By combining this approach such as using personal pictures, behind the scenes and concert post, focusing on authenticity and using a thematic color scheme, we aspire to create a visually compelling and emotionally resonant online presence. This strategy seeks to strengthen the bond between our artists and the audience, fostering a deeper connection by offering a more intimate and genuine glimpse into the lives and creative processes of our musical talents.