Concept: This advert will use the storytelling concept to trigger audiences' emotions so audiences can start to feel empathetic toward the subject in the advert. By this concept, people could easily understand the message especially since the product is targeted at families. The story is about a family who's having dinner together showing how harmony is the family but eventually, the grandpa in the family got a heart attack out of the blue and they need to hospitalize their grandpa Jim as soon as possible. They manage to bring grandpa Jim to the emergency room immediately but unfortunately, they seem to be struggling with the finance and broken at the same time. In the end, the nurse pulls grandpa Jim after he's finally recovering.
Target Audience: The target audience would most likely be family of 30 years above as usually family above 30 years old has to focus on taking care of their grandparents health.
First/Final Sketch:
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