Component 3 - Genre Research

 This blog will explore on my research on Indie  music video genre convections

Indie is short for independent. 

Sound 

Sound is clearly one of the most important features in the music video. The sound has to be clear and precise especially if the music video is of a live performance. Effects can be included onto the sound of the tune within the music video like distortion, echo, increase the volume or decrease it in certain areas etc, conceivably to represent diverse characters/ artists and their nature. Moreover to appear distinctive feelings and styles. Diegetic sound can be included either at the starting of the music video included in section amid the music video or at the conclusion of the music video, to form and shape a story or narrative to the music video or to highlight a individual expansion to the melody straightforwardly from the artist or to underline something specific that gatherings of people ought to center on. EG- Lana del ray adding a speech at the conclusion of her national anthem video.

Camera 

Extreme close ups are the most common to presents and highlights the artist/character. This angle is pivotal for introducing the star appeal and give the audience more connection to the main singer in the narrative. Highlights the feeling they feel and highlights the song chorus they are singing if they are lip syncing

Long shots are used to established the setting scene of the narrative music video

 
Medium shots portrays to the audience the artists/performers outfits and the setting they are in. It also useful in portrays and connotes more about the artist personality and style. The setting being shown so clearly is key as it implies to audiences the message and suggestions of the video and links to the songs lyrics and impression. 

 
Tracking shot helps tell and portrays the music videos narrative by showing the full set/setting and the whole nature of the character and the videos environment. By this audience can be more familiar with the setting

Editing 

Editing and the opportunity to edit is very crucial when producing in indie music video editing the video to have an old fashioned/sepia effect colour grading. Most music videos possess some sort of effect or even special effects to create a smoother and more complex interesting scenes.

Slow or fast cutting sequence is a useful editing technique to match or add to the pace and theme of the video. Either fast cuts to show action and dramatic scenes in the indie music video or slow smooth cuts to present an emotional or dramatic scene/music video. Contributes to the emotion of the video and the modification of the mood of the video. Both techniques play a significant role in reflecting the music

Mise en Scene

Indie music video is typical known to be low budget, the main settings of the music video are in studios, beaches, cities, park, etc. These are the places that can access easily and can also create a very mystery setting but maintaining the basic at the same time. Lots of indie artist have a retro look and this created through sets they use, props but also their appearance

 

Reflection:

By doing this further research specifically on Indie music video genre convection really helps us in staying on the track for our music video so it will align with our song choice