Component 3 - Branding Research

Album cover

 

Social Media

    Music video

Daniel Caesar is a Canadian singer/songwriter who is well known for his interesting mix of R&B/soul, and gospel music. His personal branding is relying on his authenticity on his deep and genuine emotion through out his personal life path as more specifically we can prove this by his second album Freudian (2017) where the album explores the expression and his perspective on falling in love, being in relationships and self-growth but in his latest album Never Enough (2023) which includes the topic death, passing of time, falling out of love, and being hated on where we can see the huge changes in the vibes and the feelings he's been through recently. By his ability to express a compelling story through his songs lead to formation of powerful emotional connection to fans as audiences can actually feel what he's been through thus having a fans from all over the globe. In the social media his barely expresses his daily life and activity to engage with the audience as this may be the brand reputation of being mysterious but he also used the media to show his appreciation for his fans who are willing coming to every concert that Daniel Caesar has arranged. The color tone that he uses through out the music video is very gloomy and colorless as this can either portrays the sense of calmness and he has a unique way to visualize his vulnerable lyrics by comparing the scenario side by side and this creates the binary opposites where audiences are able to understand from both perspective or this method can also be useful to compare the possible situations he's been through and imagining.

Album cover

Social media

Music video

 

Giveon is a talented American singer/songwriter who is well known for his distinctive vocal colour and his soulful R&B ballad. Giveon's branding is revolves around his authenticity as an artist with a unique significant baritone voice. He's famous with his soulful music which describe about falling in love, being in relationships and emotional vulnerability. This can be seen through out his personal life path as more specifically we can prove this by his album Take Time (2020) where this album explores on his infatuation stage, conflicts raising and the heartbreak stage where his latest album Give Or Take (2022) speaks about heartbreak in detail and remorse. The social media branding is more into his posts about his outfit to show that he is stylish and classic and the caption is taken from one of the phrase or lyric in his song where this can show genuine side about him where the lyric really portrays his state of mind.The color tone that he uses through out the music video is very gloomy and colorless as this can either portrays the sense of vulnerability as we can see that the concept of his music videos are performance music video as these gestures can really punctuates his helplessness. Personal I really aim the music video to show the artist's authenticity where this would create more deep emotional connection to audiences.

Reflection:

By doing some research on some artist branding, this give me an inspiration to create and set the artist branding image for my project. I can take some elements from my research to apply it for my artist